Reporting & Analytics

What to ask when reporting
What happened?
Meeting Room A filled to capacity.

Measuring key variables at an event tells us what took place on a personal level. Understanding what happened is essential in planning for the future.

Why did it happen?
The session speaker was a popular celebrity.

What factors could have caused this outcome? Using knowledge collected from the event determine the factors and start to prepare for next time.

What will happen?
Celebrity speakers draw more attendance.

Anticipating the needs of an event based on statistics previously captured is the best way to prepare. Use gathered data to make useful predictions.

What should we do?
Host celebrity sessions in larger spaces.

You have collected data and predicted what will happen next – it is time to act. Make a action plan to satisfy your anticipated needs, and then execute.